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With an estimated 30 million tourists heading to London from across the globe each year, it’s no wonder the cities hospitality sector is booming. Add an additional 26 million overnight visitors from around the UK and you’ve got a lot of people looking for a place to stay.

Whilst London’s hotel industry is set for a record year in 2020, over the last few years new trends in the hospitality sector have emerged thanks to the demand of much more cost-effective solutions such as Air B&B and serviced apartments.

So, when it comes to booking your accommodation in London, where do you start? There’s no denying that London is one of the most expensive cities to visit in Europe, so it’s likely you’ll want to shop around to find the best deal on offer. For most holidaymakers, booking a hotel will always seem like the best solution – a hotel is familiar, and you know what to expect. But if you’re travelling in a large group, as a family or just on a tight budget you may want to explore other, cheaper options too. That’s where serviced apartments come in.

A serviced apartment is a fully furnished apartment available for both short-term and long-term stays. Not only do they give you all the amenities a standard hotel would, but they typically have 30% more space, a fully functioning kitchen and more importantly – a much more competitive rate.

Let’s look at this 2 bedroom serviced apartment for example, based on 4 adults sharing. Situated in the heart of London’s West End, a stone’s throw from the world-famous Oxford Street and the bustling theatre district. Priced at £120 per night the apartment offers 2 bedrooms and a bright, modern living space complete with a kitchen and dining area. Compare it to a night at the cheapest nearby hotel and you’ll be saving yourself around £71 per night. Who doesn’t want to make those kinds of savings?

Along with boasting cheaper rates, there’s lots of other benefits to booking this type of accommodation. Here’s a few more reasons why you should book a serviced apartment over a hotel for your next trip to London:


Serviced apartments typically offer 30% more space than your average hotel room, meaning they are a great option if you’re travelling in groups or as a family. Thanks to the extra space, you’ll also find…


If you’re travelling with a group of friends or as a family and staying in a hotel, you might have to book separate hotel rooms or squeeze in to one larger one. Booking a serviced apartment with multiple rooms and a communal living area means you can enjoy more down time together as a group without feeling confined in a small hotel room-like space. This is ideal for young children who often suffer from cabin fever the most when in small spaces. At least this way, you’ll be able to put your feet up whilst your little one roams free and enjoys the larger space to play!


Unlike a hotel, a serviced apartment gives you more than just a place to rest your head after a busy day of touring London. Complete with a living area, dining area and kitchen you really get that ‘home from home’ feeling. Not too ‘home from home’ though, there is usually a cleaning service, too!


It’s not just the cheaper rates that will help you save money. Dining out in London is a great experience but can also be expensive – especially if you eat three meals a day and have a family that does too! A serviced apartment gives you the option to self-cater, as they come equipped with a fully functioning kitchen allowing you to store and cook your own food. This could save you hundreds of pounds on your food bill during your stay in London, which is great for families or if you’re simply travelling on a tight budget.

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